Cathay Organisation responds to Pink Dot 2017 escalator ad controversy

Marketing Interactive, 7 Jun 2017

Pink Dot 2017 ad placement found in Cathay Cineleisure sparked police reports from netizens against the controversial LGBTQ event in Singapore. The netizens discussing the ad were part of a group called “We are against Pinkdot in Singapore”. The ad was first brought to attention by  a Facebook user, and quickly escalated into a flurry […]

Cathay Organisation embraces beacon technology

Marketing Interactive, 14 Mar 2017

In efforts to boost in-store engagement with shoppers, Cathay Organisation is the adopting and implementing BeaconMi’s revolutionary iBeacon technology, a proximity-based mobile application that offers customers real-time perks and recommendations as they shop or visit the theatres. Using Bluetooth Low Energy, the beacons are placed at Cathay Organisation’s mallsand seven of its cineplexes. The beacons […]