At least one person has threatened to make a police report, but Cathay Organisation is standing by an advertisement at Cathay Cineleisure mall promoting the upcoming Pink Dot event. The ad – which went up on an escalator at the mall on May 31 – drew complaints from people in the “We are against Pinkdot […]
Pink Dot 2017 ad placement found in Cathay Cineleisure sparked police reports from netizens against the controversial LGBTQ event in Singapore. The netizens discussing the ad were part of a group called “We are against Pinkdot in Singapore”. The ad was first brought to attention by a Facebook user, and quickly escalated into a flurry […]
In efforts to boost in-store engagement with shoppers, Cathay Organisation is the adopting and implementing BeaconMi’s revolutionary iBeacon technology, a proximity-based mobile application that offers customers real-time perks and recommendations as they shop or visit the theatres. Using Bluetooth Low Energy, the beacons are placed at Cathay Organisation’s mallsand seven of its cineplexes. The beacons […]