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Cathay Organisation embraces beacon technology

Marketing Interactive,

In efforts to boost in-store engagement with shoppers, Cathay Organisation is the adopting and implementing BeaconMi’s revolutionary iBeacon technology, a proximity-based mobile application that offers customers real-time perks and recommendations as they shop or visit the theatres.

Using Bluetooth Low Energy, the beacons are placed at Cathay Organisation’s mallsand seven of its cineplexes. The beacons will transmit deals that are on offer from the location, to the mobile phone of the shopper through notification alerts. When shoppers visit the premises of a BeaconMi-enabled store, they can then turn on their app to discover promotions within the retail space.

According to a release from Cathay, the BeaconMi app gives shoppers the option to customise the type of deals that they want to receive, save the best offers and share them with friends via social media. It also has an in-built GPS function to guide shoppers to where they can use the deals.  At the same time, retailers can gain real-time customer insights via the app’s analytics, allowing them to customise and target their promotional efforts with precision to encourage customer conversion.

“Cathay Organisation is excited to be the first group of malls and cineplexes to leverage on this new retail-centric technology to interact with savvy patrons and enhance our position in the industry.  We are confident that the BeaconMi technology will elevate the buying experience within our retail spaces, as customers are instantly informed of the latest deals that can help them make smarter buying decisions. This technology will also encourage our retail partners to get more creative and come up with new ideas to increase footfall to their stores,” said a spokesperson for Cathay Organisation.

Original article found at Marketing Interactive